With the video rental industry all but dead, staying above board falls back on having an excellent catalogue, amongst other things. A good video store relies on healthy rotation. This is to say that old movies must make way for new ones. You can imagine that this is a tricky balance when trying to maintain an excellent and full catalogue of films. Naturally deciding which films must go (be sold off) is usually based on their performance ie.. movies that make money stay... and movies that don't make money go. Simple logic, right?
Well consider that these movies are just some of the highest performing titles in our back catalogue section. At any given time, these are usually out on hire.
Okay so now consider that THESE movies are an example of the ones, which sit on our shelves collecting dust. They bring in barely any revenue.
You can see the dilemma and appreciate why my catalogue of movies is growing substantially every week. I've barely got room for them. I can't get rid of good revenue but I refuse to lose some of these underachievers. Culling is one of the hardest and most heartbreaking parts of running this place.